#Twitterrific elizabeth craig series#

“Twitter for the average broker is a much bigger investment in terms of making a name for yourself,” Johnson says. They’re synchronized with Facebook and LinkedIn,” says CEO Mike Christian, whose company has several thousand followers.īesides helping to keep customers up to date, Twitter can be good for business people seeking to establish themselves as experts on a particular topic. “We look for relevant articles and messages, and those go out as tweets. “What Twitter is really good for is using it to say, ‘Here’s the link to my original content on my Web page,’” says Steven Johnson, director of social media programs and research at Temple University Fox School of Business.īusinesses also use Twitter to keep clients updated with industry developments.īrokerage Risk Strategies Co., for instance, sends tweets on news involving property-casualty, employee benefits, financial services and cyber risks. Twitter is a very good way to stay connected to your customer base and to drive them to content on your website or Facebook page. As it turns out, though, Twitter can be a handy tool for businesses.

#Twitterrific elizabeth craig series#

In Afghanistan, NATO forces went on a Tweet offensive against the Taliban after a series of attacks in Kabul.Īll this from an idea that wasn’t envisaged as anything particularly useful at the start but, rather, a means to send text messages. 3 with 10 million followers, but Barack Obama, the 44th president, has just 31,000 followers.Įntertainers use Twitter to keep in touch with their fans, just as politicians use it to stay connected with their constituents, trade barbs with their opponents or make career-ending mistakes.

Among the pop stars at the top of the tweets, Barack Obama’s 2012 campaign is No. The top two tweeters are pop diva Lady Gaga with 13.5 million followers and teen heartthrob Justin Bieber with 12.6 million, according to Twitaholic. Many, many more people want to know what’s on the minds of the rich and famous. And there are plenty to read with about 230 million tweets per day.Īs it turns out, lots of people want to share their brief thoughts with anyone who cares to read them. Many are just following other people’s tweets. Not all of those people are actively tweeting.

Twitter has about 100 million active users, about half of whom sign in once a day. In the five years since Twitter was founded, the 140-character bursts known as tweets have gone totally viral and managed to upend the traditional flow of information. While its messages are short, there’s no denying Twitter’s mass appeal. “You can get into a conversation, but it tends to be short.” It tends to broadcast,” Celent analyst Craig Beattie says.